Zach Johnson won the Master's
using a SeeMore putter
How do you revitalize a brand with a great technology and legendary performance? We used the fundamentals for SeeMore: compelling messages and dedicated media relations. We reintroduced SeeMore in the Fall as building awareness before Golf Season was critical. We began our outreach with media on Tour, at their desks and at the PGA Show. In personal media briefings, we introduced new ownership, mission and the new mSeries RST alignment technology. This was supported by focused, consistent and timely news releases and media outreach about SeeMore’s Tour success. This proactive media relations strategy built trust and credibility that catapulted SeeMore with Zach Johnson’s dramatic victory at the Masters using his SeeMore putter. Johnson’s success was followed by many more around the world.
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